![]() For “A,” the left side was vertical, while the right side went down at an acute angle and intersected with “X.” 2017 – today For the M, the second and fourth lines were vertical, while the first and third lines were diagonal they ran parallel to the slash. Unlike “R,” “E,” and “X,” the letters “M” and “A” looked non-standard. The designers took the standard bold grotesque as a basis and changed some of the glyphs to match the author’s idea. These two aspects were combined in the logo, which consisted of the word “RE/MAX.” The letters were red, the diagonal separating them was blue, and the background was white. When Gail Main and Dave Liniger created the real estate company, they came up with a name for it and chose a patriotic color scheme of blue, red, and white. As a result of the transfer of intellectual property rights, she managed to create a network of several thousand branches in almost 100 countries worldwide. She earns on her brand by working under franchising agreements. REMAX is an American company that sells residential and non-residential real estate. It always contained the brand name in red and blue colors. The logo has evolved, but these were not some radical changes. Emblazoned with the REMAX logo, they take to the skies yearly at charity and sporting events. ![]() Over time, the agency has a whole fleet of balloons, of which there are now more than a hundred. ![]() Hence, marketers decided to repeat this experience and make it the basis of a new concept under the slogan “Above the Crowd!”. It all started in 1978 when the company took part in the Albuquerque International Balloon Fiesta by launching a red and blue “RE/MAX” balloon.Ī ball as high as a seven-story building immediately attracted attention. This corporate symbol is hard to miss because the real estate chain is putting it up on balloons and spending billions of dollars on advertising. They took the initial letters of the first two words (“R” and “E”) and combined them with the abbreviation of the third word, separating them with a slash.Īs a result of such linguistic experiments, the neologism “RE / MAX” was obtained – a name that became famous thanks to its bright logo. The authors of the innovative business idea decided that the phrase “Real Estate Maximums” best describes their idea. They proceeded from the concept, which consisted of the maximum encouragement of intermediary agents: specialists received almost the entire amount from the commission. The name of the real estate company came up from its founders: Gail Main and Dave Liniger.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |